HI, I’M SAM.


I’m a brand and mindset coach who can support you to discover your business calling and build your dream business.

Because you deserve to find happiness everyday, not just on weekends.

Helping you find work that you love is my passion.

My favorite part of what I do, is helping my clients create a fully aligned business that is an expression of their purpose, passions, and natural skills. AND that supports the way they want to live.

From coaches, to artists, to photographers and more, I’ve supported clients to quit their draining 9-5’s and go full time doing work they love.

Are you ready to build your dream business and take your time and income into your own hands?

Why Business & Brand Coaching?


Prior to coaching, I’ve worked in branding, social media marketing, sales & events for various small and large brands, and have learned a thing or two about building a strong brand presence. I’ve also run a second business in the world of experiential marketing for nearly 5 years helping international brands with their marketing campaigns.

Having been a full-time entrepreneur for almost 5 years, I’m now bringing this knowledge on branding & marketing into my coaching practice to provide new(ish) creatives & coaches with exactly what they need: a mix of strong brand strategy and mindset coaching. And I totally nerd out when it comes to helping my clients get clear on their niche, understand their ideal clients/customers, and create messaging that lands.

MY STORY


More on how I got here…

I currently live in the mountains of Colorado with my partner Taylor and our pup Nova in our DIY tiny house. I own two small businesses, my coaching business and an experiential marketing business that Taylor and I operate together. I spend my days doing work I love and am passionate about and hiking and skiing in the mountains I call home.

But it hasn’t always been this way for me. After I went to college I landed what I thought was my dream job. And two years later worked myself into burnout. I had spent years and hundreds of thousands of dollars to be on a career path that I realized was not my dream at all. I had designed my entire life around what I thought others had expected of me. I felt lost and unfulfilled and unsure of what to do next.

Around the same time I started working with a coach, fell in love with the coaching industry, took 2 coaching courses/certifications, quit my job, started two businesses, traveled the country for six months for a mobile marketing tour, and started building a DIY tiny house with no prior building experience. Many people along my journey have questioned our ‘risky’ life decisions or thought I was maybe a little crazy. And guess what? I don’t regret a single one of those decisions. They have all been some of the best decisions I’ve made in my life. But it wasn’t always easy to go ‘against the grain.’ And I’ve now made it my personal mission to support and encourage others to chase after their big scary dreams. And to tell them that their dream – whatever it is – is in fact not crazy at all!

Let’s Get Social

My values & Beliefs

Diversity, Equity, & Inclusion Journey Statement


It is my mission as a Brand & Mindset Coach to support my clients to live a meaningful and fulfilling life however they define that through the modality of building a passion-led business full of joy and freedom. And I deeply believe this should not only be available to the people with greater privilege in our world. Which is why it is important to me that DEI is a central part of my own business and life. I care greatly that within the spaces I create you feel welcome just as you are, and I will continue to work to ensure that is the case.


MY COACHING PHILOSOPHIES

Why Mindset?

Typically the largest things standing in between my clients achieving their goals are 1) fear of failure and 2) fear of judgement. This is why mindset work is such a big part of my coaching style. Because I know from experience that when we tackle those pesky mindset issues your goals become so much easier to achieve. During our series we will work on whatever mindset issues get in your way. My coaching will be specifically tailored to exactly where you’re at, and will give you the tools for sustainable long-term growth.

How I Coach

Every business and career path is different. And even though I can tell you what’s worked for me (and clients), and what hasn’t, when it comes down to it, the decisions you make in your business/career are your own. This is why I’m a coach and not a consultant. I won’t flood you with advice and tell you what to do. I will support and encourage you and ask you lots of questions to help you figure out the best way forward for YOU.

My Values

As a coach, I have a gentle approach. I will never make you feel bad about yourself or make you feel like you’re not doing enough. Because I know that doesn’t help you. You’re probably already too hard on yourself. You don’t need a coach that is too. What you need is to have someone in your corner that truly believes in you and supports you no matter what! So our coaching space will be a shame, guilt, and judgement free zone. You will be welcomed just as you are, right where you’re at.

Not sure where to start?

It’s time to use your voice.

Discover your brand voice archetype, so you can tap into your your most aligned messaging and feel confident using your voice! I poured so much love into this free quiz and have had people say it helped them realize what their true superpowers were, all while feeling like getting a warm hug from someone they love. Plus it includes specific tips and resources tailored to your archetype!

You are magic, my friend.